Twitter development (music video content)

• Brighten post "announcing something exciting tonight"
• Talk about brighten 
• Announce that a music video is coming out "guys we have some more exciting news our video will be released at the end of this week"
• band photo "whats your fave song from the album"
• Sneak peek video from the music video 
• one day until release post "guys one day to go we are so excited"
• today it drops "stay tuned later today the video will be out"
• video drop (montarge of video) - link 

Process of social media (photo shoot)

 photo shoot 

For our social media we booked in the photography studio to take some good quality photos to put on our Instagram and Twitter. We did this photo shoot to make the band look professional and also something to show off their personalities a little bit more. We set up all the lighting and also prepared the background for the shoot we also used a number of props to keep the shoot fun and to come out with some really interesting and cool photos.

I created a behind the scenes video from our photo shoot here is the video:

 

Process of social media

 making the posts 

as I was doing the Twitter account I had lots of different ways of posting I could include pictures small videos I could retweet other things from other bands and other artists or other people in general and also I could come out with statements. I show you how I uploaded my posts and what type of things I would include when posting about the band.

Process of social media

 downloading apps: 

For social media I also downloaded some editing apps to help edit the photos to make them look more professional. obviously to start my social media campaign I had to download Twitter but you cannot edit photos in huge detail on Twitter so I downloaded an app called VSCO, This allowed me to edit the photos in more detail and also provided me with more philtres and things to add to the photo to make them more appealing to the eye and also to make my social media look more put together.


here is an example of how I used this app:

first group campain feedback

After my first draught of social media I went to my group for feedback they said that all of my posts so far were relevant to The concept of the video, They thought that the way that I had retweeted other peoples posts was original and different too everyone else is social media, they also mentioned that the genre of the band was made clear and they could understand the type of music that they would come out with and play, things to improve on is to do a proper photo shoot to get some good quality images and get images of the band altogether and also to maybe not include photos of other bands who already have a big image for example my post on the Arctic Monkeys.


In conclusion they thought that it was a good starting point and what I've done so far was good and to carry on how I was but make it look a little bit more professional and put together which will come with the photo shoot.

planning photo shoot for social media and digipak

For our digipak and some of our social media, we decide to do a photoshoot with our whole band we booked the photography studio for an afternoon we then messaged the band to let them know we wanted them out of there costumes that they wore for the music video so they all the social media and digipak wasn’t the same. 

Merchandise design

 Merchandise design:

for the merchandise design we wanted to include there logo from the band: 

campaign on social media

now that I have set up my social media Twitter account I have started posting a few photos of the band and images that go with the band genre and style I aim to post up to 60 different posts here are some of the posts that I have done so far I wish to include statements questions videos I also photos in all of my posts to keep it interesting and also shareable.

campaign social media

For the campaign I have been given the role to set up and run the band's Twitter account so today I set up the Twitter account we came up with the band name and I named the Twitter the sleeves official I gave them a bio saying “we are a indie rock band from England we have just released on new debut album we will know stream now across all platforms”.

here is me setting up the Twitter account:


First of all I had to put end my name my number and the date I was born:

But I had to put in the variation code I got sent through text:\

I then added a profile picture:

Then I made that username:

And then I did there bio:

feedback on digipak desigh

 

I showed my group and also my teacher what I had done in terms of my album artwork design I designed a front cover an inside left cover in inside right cover and also a back cover.

 

when being given feedback on the front cover they said that They liked the font that I had chosen for the bad name but for the song name they wanted it to be placed somewhere different on The front cover also as a band. on my there is only the guitarist and they suggested because it is a band that they should either have the lead singer or they should have the entire band on the front or something that symbolises the entire band. Because we haven't done a photo shoot yet I couldn't get a photo or The band together and I had to use a photo from the shoot which doesn't look like an album artwork. However they really liked the colour scheme and the lighting they said that it worked very well.

In terms of the inside left cover they said that they I really liked the design that I had done they said I eventually worked very well as I used a drum kit as the round part of the CD and because it's using instruments incorporated in the cover is a way to symbolise this. however it was a slightly different colour scheme to the front but they did say that it's not hugely important it just matters that the two inside covers are the same colour scheme and they can be slightly different to the two external covers.

when it came to my right inside cover they also really really liked the design however again it was another photo from the shoot so I would have to do something similar in a different location in a different outfit but they still really really liked it. they like how it was really over exposed and they said if I made everything else a little bit lighter it would really fit into the colour scheme and they would all go really well together.

they said that the back cover looked a lot more like a band than the front cover did and it could possibly work as a front cover. A downside is that I forgot to add the parental advisory and the barcode and also because we haven't really come up with all the names to the songs yet I couldn't add the names in however I still laid it out the same. They also suggested that if I expand the beam of light I could possibly add attract list into that beam of light to make it look more visually pleasing and also more central.

Overall I think that they all really liked it they said that the inside right inside left and the back cover all Went together and that the front was a little bit too dark which I definitely agree with in terms of looking forward into the future I would need to recreate all these photos in a studio instead of straight from the video but this is not a problem because we have a shoot planned for next week where I can change this.
 

Timeline of our social media

still needs work 

1. small hints on a possible album releases 

2.  image them playing as a band 

3. a small video of them playing/interacting with each other 

4. another hint of them having a new release 

5. a picture of them hinting the album name 

6. a photo of them in the studio 

7. a link to there instagram account 

8. re tweet something from another band of the same genre 

9. announcing a tour

10. coming out with the location (first show)

11. tell there audience they have something existing coming up as well as the tour and will be announce on the first show 

12. then have a another photo of them in the studio 

13.  "whos coming to the show" 

14. another behind the scenes 

15. all tour dates 

16. d

17. 

18.  

19. release the album artwork with the name of the band (link to instagram)

20.  another post with the back of the album cover (link to instagram)

21. more behind the scenes 

22. link there instagram 

23. 

24. a photo of them in the studio 

25. a small clip of the song in the studio 

26. a retweet from another band of similar genre 

27. do a personal post for one of the band members (birthday post) 

28. first show

29. a video clip form there music video 

30. BBC children in need day (dedicated post) 

31. photos from the bands perspective (and ask a question)

32. (back at the top) introduce the band 

33. re tweet a post a tweet from another band of a similar genre 

34. photos of the band shooting there video 

35. video of them shooting the video 

36. photos of them at 5 guys

37. a statement 

38. a photo of an inspiration 

39. Another reminder of there early release 

40. a photo with the name of it 

41. Statement/question 

42. personal post

43. a behind the scenes photo 

44. ask if the audience is ready for there new drop 

45. band interacting with each other 

46. a photo of there instruments 

47. start 5 day count down

48. 4 day 

49. 3 day

50.  2 day

51. 1 day 

52. release of the album 

53. Statement about the album (everyone stream)

54. ask if people have listened to the song 

55. clips form the video 

56. a clip form a radio interview 

57. another statement 

58. more pictures 

59. a behind the scenes video

60. a statement 

research into social media (guns and roses)

For my research into similar bands artists social medias I have chosen the killers and also guns and roses the killers an indie rock band and guns and roses are more of a rock band they both have recent posts on their social media and they frequently interact with their audiences and come out with campaigns and tours and live shows so I thought they would be perfect to do my social Media Research on them they're also all boy bands lit is the same as our band.


Guns and roses have 2.4 million followers on Instagram and they have 2127 posts they have many different stories about that tour that 2022 told the 2021 tour they have the greatest hits they have a 2020 tour. You can tell by these posts that they keep that audience informed and also up to date as well as it's a place for their fanbase to look back on that recent and future tours.


here is a timeline leading up to their most recent live tour.

shoot day reflection

My shoot the reflection


I felt that on our shoot day we worked extremely well as a team and I am very happy and proud of what we came out with he worked extremely hard all day to come out with the best video we possibly could and I feel like we have achieved this, we made sure that all our shortlists and shooting schedule were printed out ready for us so we were ready to start as soon as possible, For our first set up we had all the band in the same room with no set and we used the black curtains as a backdrop this took very little time to set up so we could quickly get started on the lighting it took us quite a while to get used to lighting and find the states that we felt fit our video well we played around a lot with the colouring and took our time in deciding what would fit best throughout our video we used a lot of heavy strobe lighting and we had to work very hard in making sure that the strobe wasn't coinciding with the shutter speed on the camera otherwise we would see nothing and this is something that I took away from the shoot at learned as I did not know this before. it took us quite a while to get the lighting right but once we had it we are very happy with what we had and we were glad that we spent the time that we did on it.

We then set up the corridor with the door at the end leading into the open space we had to do quite a lot of adjusting on the day as because we spent a lot of time the lighting, we ran out of time to do all of our setups however in the end we felt that this worked better and made more sense in the narrative of the video in this section we use some of the fluorescent tubes as lighting. Do a lot of playing around with the positioning of the cast members to make it look put together, lots of playing around on how we can use the door and we did some really cool shots with the door oh we were very happy with the outcome.

The next part of the shoot was when we went on location, we all drove into Guildford we had pre planned all our locations and so we parked and started straight away we used a single frame camera to take the shots of them in Guildford your single frame camera work to create the effect Of them jumping around and it gave the pre-existing footage a bit of texture I made it look really cool every time we do a sexually stop and look at what we had and if we like what we had we would then carry on the single frame camera work really fit their style let's be careful in Guildford as we were out when it was dark so we had to watch out for cars and other members of the public but we felt that we handled this really well and we got lots of amazing footage, I think because we were outside the band also really able to relax and they were really acting like they were a band this made it a very smooth experience.


In conclusion I think that as agreed we worked very well together we managed to overcome any issues and problems that came along the way and we were able to adapt to anything that didn't quite workout we felt that we were well prepared and well equipped for our shoot day and we also had an amazing time shooting the video and we are very proud of what we have achieved we did have to shoot a little bit a few days later of just the guitarist and lead vocalist as we did run out of time so something that I would improve would be hard management I'm making sure that we are sticking to a strict schedule.

behind the scenes video

 

social media within a music campaign

They use their social media platforms to market and distribute their content it is a way for them to reach a wide target audience and also grow their audience. Marketing the albums and their campaigns through social media give them a freeway for people to engage themselves with the band it costs nothing for people to follow to share to like and this is always that bands can grow and excel. This is also a very quick way in which bands can market what they're coming out with as it takes just minutes to upload a post and just seconds to upload a story. Also by making their account public anybody can see this meaning they can reach a really wide audience.

For our band we will definitely be using many different social media platforms to market that album especially because our band is a smaller band it's less well known it means they don't have to spend any money on marketing and also it gives them the opportunity to possibly go viral which we have seen in the recent years with people like Jayden who when viral through tick tock and also bands like Manskin we started off on Eurovision but people on tik tok created videos of them and made their band go huge. This is also a way for our band to show people what they're really like and create a reputation for themselves. through pictures and videos and stories they can really express who they are as a band and what they stand for this is really good in terms of drawing in a target audience because people will be able to see what they're like and what type of genre of music they create this will then result in them growing a small fanbase which will hopefully grow bigger in time to come.

In terms of posting about band upcoming album there is a big lead up in the posts before the album release this process should start a few months before hinting at a release date or giving subtle hence that something might be coming out this helps their target audience get excited and in some cases pre save the album giving the band early revenue and also shows them how many people would be interested. They can do this through stories and also through Instagram posts also giving hints through Twitter small captions things like that will get their fanbase and audiences attention this will all help to the buildup of their release and then for their actual release day a a month or so beforehand they will release the release day and this is where they can give bigger hints and then releasing the album artwork and maybe some of the names of the songs and then on the release day they do a big post about the album.

Digipak concept idea for campaign

 Front cover 

inside right 

inside left

back cover 

Digipak research of my genre

For our album artwork we want to keep include lots of dark tones And we want it to have a urban city feel as this is what are music video is like and also the genre of music. in terms of artwork I feel like our covers shouldn't be too busy and be quite simple and minimalistic as this song is very chaotic I think having a more toned down I'm at work cover would be better suited.


Some out of artworks that I have researched into are the killers album artworks their album artwork is very simple and they have a running theme with there font this creates not only continuity between the albums but also is something for their fans to recognise every time they see that font they think of the killers it's almost like their logo like for example The Rolling Stones they have an iconic image that people know them for and anytime anyone sees that logo they'll think of the rolling stones and anytime anyone sees that logo they'll think of The Rolling Stones so even though we are only creating album artwork for one album I think having something on there that could be repeated in future albums would be a good idea.

This strokes album artwork is a very striking image it's very dark and very simplistic there's not a huge amount going on so you can really focus on the main image.

The Arctic Monkeys album artwork it's also very simplistic and minimalistic on one of the covers that is just a symbol in black and white with the band name on the front in an interesting font and on the other one it's the lead person in the band and it's just a portrait of them again this is in black and white this is definitely some key inspiration for my album artwork design.

Some key conventions of album artwork in my genre are dark tones they usually have the band on the front and they I usually positioned with the singer more predominantly in the front or the person that's more well known on the front. this is to help sell the album as usually it's not necessarily the look of the problem it's more who is in the band.


Things that you need to include on your album artwork is the name of the band the name of the song you need all the legal information on the back if this song has explicit words than it needs a parental advisory sticker on the front on the back there needs to be a list of all the songs and the track numbers and also it needs to include a barcode on the back.


Keeping a running theme throughout my campaign is very important I think that in terms of my album artwork I'll keep the colour schemes very similar to the colour of all music video shoot it was black and white and also had glimpses of blue in there I think if I do it through the colour it's subtle but also enough to pick up they are altogether. And also using the actual band members in the all work will also bridge the gap.

shot list

 

Here is my shot list this is going to help our shoot day run smoothly its to make sure we keep on top of our shots and also gives us prompts of what we need to include in the shots. It is also important to have this so we can let our cast know when they are needed and we can prepare them for when they are in set and to get them in costume. and especially Because we go to a location later in the day we need to make sure we are all on schedule so we don’t overrun.

step by step

 

jenkins theory on spreadability

Jenkins famously said that "if it doesn’t spread its dead" referring to media texts. spreadability is all about making something shareable and interactive. this is why online marketing and especially marketing through social media has become so prominent in the past years as we have been able to see the effects of texts going viral through the ability to share. its crucial that for something to stay active on social media it has to be something people will share with friends and family this could be down to if the video is really funny or if the content is relatable ect, this will grow the video to a much wider audience. 

For our social media marketing se are going to set up profiles of the band on many platforms this will include instagram, twitter, facebook and youtube, this way we can get coverage across the main platform resulting in a wide range of audience reach. to keep the audience engaged and excited about our work we will upload and stay constant with post that will entertain our audience. 

roles on set

 Here are our roles on set 

Roles on set:

Director – Fred

Camera Opp – Neave

Art director – Anna

Producer – Florence


Post:

Digipack – anna

Editor – Florence

Social media – Neave + Fred