social media within a music campaign

They use their social media platforms to market and distribute their content it is a way for them to reach a wide target audience and also grow their audience. Marketing the albums and their campaigns through social media give them a freeway for people to engage themselves with the band it costs nothing for people to follow to share to like and this is always that bands can grow and excel. This is also a very quick way in which bands can market what they're coming out with as it takes just minutes to upload a post and just seconds to upload a story. Also by making their account public anybody can see this meaning they can reach a really wide audience.

For our band we will definitely be using many different social media platforms to market that album especially because our band is a smaller band it's less well known it means they don't have to spend any money on marketing and also it gives them the opportunity to possibly go viral which we have seen in the recent years with people like Jayden who when viral through tick tock and also bands like Manskin we started off on Eurovision but people on tik tok created videos of them and made their band go huge. This is also a way for our band to show people what they're really like and create a reputation for themselves. through pictures and videos and stories they can really express who they are as a band and what they stand for this is really good in terms of drawing in a target audience because people will be able to see what they're like and what type of genre of music they create this will then result in them growing a small fanbase which will hopefully grow bigger in time to come.

In terms of posting about band upcoming album there is a big lead up in the posts before the album release this process should start a few months before hinting at a release date or giving subtle hence that something might be coming out this helps their target audience get excited and in some cases pre save the album giving the band early revenue and also shows them how many people would be interested. They can do this through stories and also through Instagram posts also giving hints through Twitter small captions things like that will get their fanbase and audiences attention this will all help to the buildup of their release and then for their actual release day a a month or so beforehand they will release the release day and this is where they can give bigger hints and then releasing the album artwork and maybe some of the names of the songs and then on the release day they do a big post about the album.