Jenkins famously said that "if it doesn’t spread its dead" referring to media texts. spreadability is all about making something shareable and interactive. this is why online marketing and especially marketing through social media has become so prominent in the past years as we have been able to see the effects of texts going viral through the ability to share. its crucial that for something to stay active on social media it has to be something people will share with friends and family this could be down to if the video is really funny or if the content is relatable ect, this will grow the video to a much wider audience.
For our social media marketing se are going to set up profiles of the band on many platforms this will include instagram, twitter, facebook and youtube, this way we can get coverage across the main platform resulting in a wide range of audience reach. to keep the audience engaged and excited about our work we will upload and stay constant with post that will entertain our audience.
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