social media within a music campaign

They use their social media platforms to market and distribute their content it is a way for them to reach a wide target audience and also grow their audience. Marketing the albums and their campaigns through social media give them a freeway for people to engage themselves with the band it costs nothing for people to follow to share to like and this is always that bands can grow and excel. This is also a very quick way in which bands can market what they're coming out with as it takes just minutes to upload a post and just seconds to upload a story. Also by making their account public anybody can see this meaning they can reach a really wide audience.

For our band we will definitely be using many different social media platforms to market that album especially because our band is a smaller band it's less well known it means they don't have to spend any money on marketing and also it gives them the opportunity to possibly go viral which we have seen in the recent years with people like Jayden who when viral through tick tock and also bands like Manskin we started off on Eurovision but people on tik tok created videos of them and made their band go huge. This is also a way for our band to show people what they're really like and create a reputation for themselves. through pictures and videos and stories they can really express who they are as a band and what they stand for this is really good in terms of drawing in a target audience because people will be able to see what they're like and what type of genre of music they create this will then result in them growing a small fanbase which will hopefully grow bigger in time to come.

In terms of posting about band upcoming album there is a big lead up in the posts before the album release this process should start a few months before hinting at a release date or giving subtle hence that something might be coming out this helps their target audience get excited and in some cases pre save the album giving the band early revenue and also shows them how many people would be interested. They can do this through stories and also through Instagram posts also giving hints through Twitter small captions things like that will get their fanbase and audiences attention this will all help to the buildup of their release and then for their actual release day a a month or so beforehand they will release the release day and this is where they can give bigger hints and then releasing the album artwork and maybe some of the names of the songs and then on the release day they do a big post about the album.

Digipak concept idea for campaign

 Front cover 

inside right 

inside left

back cover 

Digipak research of my genre

For our album artwork we want to keep include lots of dark tones And we want it to have a urban city feel as this is what are music video is like and also the genre of music. in terms of artwork I feel like our covers shouldn't be too busy and be quite simple and minimalistic as this song is very chaotic I think having a more toned down I'm at work cover would be better suited.


Some out of artworks that I have researched into are the killers album artworks their album artwork is very simple and they have a running theme with there font this creates not only continuity between the albums but also is something for their fans to recognise every time they see that font they think of the killers it's almost like their logo like for example The Rolling Stones they have an iconic image that people know them for and anytime anyone sees that logo they'll think of the rolling stones and anytime anyone sees that logo they'll think of The Rolling Stones so even though we are only creating album artwork for one album I think having something on there that could be repeated in future albums would be a good idea.

This strokes album artwork is a very striking image it's very dark and very simplistic there's not a huge amount going on so you can really focus on the main image.

The Arctic Monkeys album artwork it's also very simplistic and minimalistic on one of the covers that is just a symbol in black and white with the band name on the front in an interesting font and on the other one it's the lead person in the band and it's just a portrait of them again this is in black and white this is definitely some key inspiration for my album artwork design.

Some key conventions of album artwork in my genre are dark tones they usually have the band on the front and they I usually positioned with the singer more predominantly in the front or the person that's more well known on the front. this is to help sell the album as usually it's not necessarily the look of the problem it's more who is in the band.


Things that you need to include on your album artwork is the name of the band the name of the song you need all the legal information on the back if this song has explicit words than it needs a parental advisory sticker on the front on the back there needs to be a list of all the songs and the track numbers and also it needs to include a barcode on the back.


Keeping a running theme throughout my campaign is very important I think that in terms of my album artwork I'll keep the colour schemes very similar to the colour of all music video shoot it was black and white and also had glimpses of blue in there I think if I do it through the colour it's subtle but also enough to pick up they are altogether. And also using the actual band members in the all work will also bridge the gap.

shot list

 

Here is my shot list this is going to help our shoot day run smoothly its to make sure we keep on top of our shots and also gives us prompts of what we need to include in the shots. It is also important to have this so we can let our cast know when they are needed and we can prepare them for when they are in set and to get them in costume. and especially Because we go to a location later in the day we need to make sure we are all on schedule so we don’t overrun.

step by step

 

jenkins theory on spreadability

Jenkins famously said that "if it doesn’t spread its dead" referring to media texts. spreadability is all about making something shareable and interactive. this is why online marketing and especially marketing through social media has become so prominent in the past years as we have been able to see the effects of texts going viral through the ability to share. its crucial that for something to stay active on social media it has to be something people will share with friends and family this could be down to if the video is really funny or if the content is relatable ect, this will grow the video to a much wider audience. 

For our social media marketing se are going to set up profiles of the band on many platforms this will include instagram, twitter, facebook and youtube, this way we can get coverage across the main platform resulting in a wide range of audience reach. to keep the audience engaged and excited about our work we will upload and stay constant with post that will entertain our audience. 

roles on set

 Here are our roles on set 

Roles on set:

Director – Fred

Camera Opp – Neave

Art director – Anna

Producer – Florence


Post:

Digipack – anna

Editor – Florence

Social media – Neave + Fred